Thursday, July 11, 2013

Website Wednesday: Top Sellers

Howdy there stencil folk!

We're in our 2nd week of use with the new website and so far the feedback has been awesome.  We're still not done implementing changes, but I thought I would take some time a couple days per month and highlight some of the great features our new site has. 

Our entire goal with this site is to make it easier for you, the end user, to search our catalog.  We have A LOT of stencil designs (over 1000), and it is super interesting to see what draws people to our site.  As you may have surmised, "french stencil" is one of our top keywords, but every so often I see something wild and different that gets me on a whole new design track.  

An interesting thing to note is that in addition to specific keyword searches, one question we get all the time is, "What are your best sellers?"  This is a great question that our retailers and resellers often ask.  It's smart too because you guys all have great taste, so why not look at what other people are buying.  If you are in a retail environment, you want to select stencils that your customer base will like, and that can be a difficult task when looking at our catalog of 1000+ items.  (FYI, all our designs sell, anything that's not selling over time we cull from the catalog.)

So our new website has a link where you can see just that. 

Down on the bottom panel, there is a link that says "Top Sellers."  Here's a screenshot to illustrate.


 When you click that top sellers link, you are taken to a page that lists our best selling stencils, one after the other.  This list recalculates on the fly, so if we say, had a run on Union Jacks a week from now, the Union Jack stencil would move forward until it's near the front of this list.

This list is also only capturing data from the start of the new site, so it hasn't quite balanced what our perennial best sellers are.  In case you are wondering, Bee Crown Laurel 12x12 and Old World Style 1 Numbers are our two best selling stencils.  (Don't tell anyone I told you!).

I should be back next week with an awesome Feature Friday.  Until then, Au Revoir! 

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